Anheuser-Busch Celebrates Manufacturing Behind World Cup Sponsorship, Doubles U.S. Manufacturing Investment

• April 30, 2026

Key takeaways:

• Anheuser-Busch is putting its St. Louis manufacturing workforce in the global spotlight as it gears up for the FIFA World Cup 2026.
• Anheuser-Busch has doubled down on U.S. manufacturing, increasing its investment to $600 million across 2025–2026.
• The company is strengthening Missouri’s talent pipeline through workforce training, technical education, and veteran hiring initiatives.

For Anheuser-Busch, the road to the FIFA World Cup 2026 starts in St. Louis, Missouri, where its flagship brewery has been preparing for this global moment for years.

As the official beer sponsor of the FIFA World Cup 2026™, Anheuser-Busch is bringing fans closer than ever to the action with a behind-the-scenes look at its dedicated manufacturing workforce at its St. Louis brewery.

Founded in St. Louis more than a century ago, Anheuser-Busch has helped shape Missouri’s legacy as a powerhouse in food and beverage manufacturing. Today, that leadership continues as the company doubles down on its commitment to workforce development and invests in the future of American manufacturing.

As part of its Brewing Futures Initiative—a workforce development effort focused on strengthening American manufacturing by investing in jobs, expanding technical training programs, and creating career pathways—Anheuser-Busch announced a $300 million investment in manufacturing operations across the U.S. in 2025. 

In April, the company increased its investment to $600 million across 2025 and 2026, doubling down on its commitment to strengthen its American breweries, provide technical skills training, and support hiring veterans.

Learn more about Anheuser-Busch’s commitment to advancing Missouri’s manufacturing workforce.