Springfield Convention & Visitors Bureau Rebrands as “Visit Springfield, Missouri”

Springfield, Missouri is polishing its tourism arm with the rebranding of the Springfield Convention & Visitors Bureau as “Visit Springfield, Missouri.” This transformation aims to better represent the city’s vibrant culture, welcoming spirit, and unique offerings as a top tourism destination.

With the new name comes a new visual identity including a fresh logo:

While low cost of living, central location, and strong academic institutions make Springfield an excellent choice for business expansions, it also has a lot to offer tourists.  

From the beauty of the Ozarks to its thriving arts scene, culinary delights, and family-friendly attractions, Visit Springfield’s new identity sets the stage as a friendly and welcoming midwest city for visitors. 

The organization’s refreshed approach highlights its commitment to sharing the best of Springfield with the world. Go to Visit Springfield, Missouri to learn more.